My Basket0

Award categories

Our member awards showcase excellence in financial planning. Recognising the invaluable services offered to individuals, families and firms, these awards celebrate the fantastic work delivered by advisers, paraplanners and their support teams, to provide clients with the confidence and clarity to help them meet their financial needs and long-term aspirations.

The media award reflects the work done by the media to raise awareness of how professionals can deliver greater financial resilience, security and confidence for consumers. 

See the "Key dates" section for all the important dates and deadlines you need to know, and the "Judging" section for further details of the judging process. Click the relevant category below to find out more about the award you're interested in, and to start your entry.

Chartered Financial Planner of the Year

Our flagship award for contributing to raising professional standards and engaging consumer trust.

Chartered Financial Planning Firm of the Year

This award celebrates firms' professionalism through the qualification and development of their people, ethical culture and a strong devotion to customer care.

Paraplanner of the Year

Commitment to high professional standards and recognising the importance of the role as part of a holistic professional financial planning process.

Investment Advice Specialist of the Year

You will be recognised for your superior ability and a wide range of knowledge and skills in the provision of investment advice.

Retirement & Later Life Advice Specialist of the Year

You will be recognised for your superior ability in the provision of retirement and later life advice.

Protection Advice Specialist of the Year

You will be recognised for your superior ability and commitment to high standards in the provision of mortgage and protection advice.

Champion of Change 2025/26

You will be recognised for demonstrating outstanding achievement in driving positive change in the financial planning sector.

Media Award: Personal Finance News Outlet of the Year

This award reflects the work done by the media to raise awareness of how professionals can deliver greater financial resilience, security and confidence for our consumers.

Pictured is the 2024/25 Chartered Financial Planner of the Year, Michael Colyer, receiving his trophy from Awards host, TV presenter Davina McCall, and PFS Board representative Christine Elliott.

 

Explore further...

Judging

Explore the PFS Awards judging process and how we name the winners.

Key dates

Find all the important dates you need to know about this year's awards here.

Previous winners

See who has been named winners of the PFS Awards in previous years.

 

#pfsawards

Have any questions about the awards? Contact pfsevents@cii.co.uk